Brompton wanted to introduce a new identity and naming system for their bikes. I worked on the strategic positioning and naming of the new product line system, and designed logotypes for each line which feature on all of their bikes. Each logotype is made up of two graphic lines, which represent two synchronised journeys to create unique letterforms. Zooming and cropping into a section of the letterform creates a distinct and abstract visual world for each line. I designed this project at Antidote.
A Line is their entry level essential Brompton.
C Line is their mid level Brompton and is available in three different styles.
P Line is an upper level Brompton. A 4-speed titanium and steel lightweight bike.
T Line is the high-end Brompton made from titanium.