GALA

2020
Brand Identity
Brand Strategy
Animation


New brand identity for Gala, one of the UK’s largest online bingo sites with over five million users. The identity I designed introduced a new logo, colour palette, typography treatment, animation style, and design system. I also helped roll it out across their website, mobile app, social channels, OOH, and across a new TV and digital advertising campaign. I designed this project at Antidote.












© 2022 Ross Hammond