GALA

2020
Brand Identity
Brand Strategy
Animation

I created a new brand identity for Gala, a major online bingo site in the UK with over five million users. The identity features a new logo, colour palette, typography treatment, animation style, and design system. I also oversaw the implementation of the new identity on various platforms, including their website, mobile app, social media accounts, and out-of-home advertising, as well as in a new TV and digital ad campaign. This project was completed during my time at Antidote.