Typographic Design

Mazda sponsored the 9pm Film on Film4 and required a new TV ident campaign for the Mazda CX-5, MX-5 RF, and Mazda3. I designed a script type lockup that was used in each ident. The idents draw parallels cinematically to a film, and the type design helped portray this. The script type lockup was also used across social channels and on their website. I designed this project at Antidote.

The Idents

A series of 8 idents were produced, each closing with the ‘Together is a wonderful place to be’ lockup.

© 2022 Ross Hammond