![](https://freight.cargo.site/t/original/i/bd34c60b296ad139bf03c23253db18cf49fb55078dd51667a0775672fedaaf04/Mazda-TIAWPTB-Ross-Hammond.jpg)
Mazda
Typographic DesignMazda sponsored the 9pm Film on Film4 and needed a fresh TV ident campaign for the Mazda CX-5, MX-5 RF, and Mazda3. I created a script-type lockup featured in each ident, which drew cinematic parallels to a film and enhanced the storytelling aspect. The type design was also used across social media and the Mazda website. I designed this project at Antidote.
![](https://freight.cargo.site/t/original/i/62c6fad27df90f60e356cee7069a71950d2a3c499793b3c1b18d615d73571550/Mazda-TIAWPTB-1920X1080-1.jpg)
![](https://freight.cargo.site/t/original/i/66156f87eba90f52d2beb4e22cc1158c5754e51d85771b67779ac5ac7412a2b9/Mazda-TIAWPTB-1920X1080-2.jpg)
The Idents
A series of 8 idents were produced, each closing with the ‘Together is a wonderful place to be’ lockup.
![](https://freight.cargo.site/t/original/i/e4b42ca0d233eadaa0219eae8ce597c3c7038d8df3df272a67d02dfb524bc4fc/Mazda-TIAWPTB-2-Ross-Hammond.gif)
![](https://freight.cargo.site/t/original/i/5b32bc2ad854fa226997af802f88650a435dd7cfa2bed35887e846e550cc97eb/Mazda-TIAWPTB-3-Ross-Hammond.gif)
![](https://freight.cargo.site/t/original/i/8ccb868ccc56c8a6a6b16dac374b12c9778ac4145a1d009c222deaf1ef81291c/Mazda-TIAWPTB-1-Ross-Hammond.gif)
![](https://freight.cargo.site/t/original/i/3f839ba93d89ca31d61d40b9bd9c3753dd72c5653095ec45fe86578484690fb4/Mazda-TIAWPTB-4-Ross-Hammond.gif)
![](https://freight.cargo.site/t/original/i/daa3c6441a2bcc6f364fae190e7ac9016b63d97224162f266cfb6782c0f53dce/Mazda-TIAWPTB-5-Ross-Hammond.gif)