Mazda

Mazda sponsored the 9pm Film on Film4 and needed a fresh TV ident campaign for the Mazda CX-5, MX-5 RF, and Mazda3. I created a script-type lockup featured in each ident, which drew cinematic parallels to a film and enhanced the storytelling aspect. The type design was also used across social media and the Mazda website. I designed this project at Antidote.

A series of 8 idents were produced, each closing with the ‘Together is a wonderful place to be’ lockup.