Mazda

To mark the Mazda MX-5’s 30th anniversary, Mazda introduced a limited-edition Racing Orange version of the iconic car and needed an accompanying identity and campaign. Collaborating with F1 photographer Darren Heath, I designed a logo and identity to complement a series of images he captured, which I also assisted in retouching. Each buyer of the car received a signed, branded print featuring the identity. I designed this project at Antidote.

Each buyer of the MX-5 received an exclusive signed print, presented in a branded poster tube. This added a premium touch, creating a memorable keepsake to celebrate the car’s iconic 30th anniversary.

I designed assets that were featured across Mazda’s social channels, enhancing the brand’s presence and engagement online.