![](https://freight.cargo.site/t/original/i/a422f23a40a6120d3e89e8cd67096f9b957d488e9dd272e2e54e7905f26cbf9e/POAI-Ross-Hammond.gif)
Mazda
2019Brand Identity
Animation
To celebrate the Mazda MX-5’s 30th anniversary, Mazda launched a limited edition Racing Orange version of the iconic car, and required an identity and campaign to go alongside it. Working with F1 photographer Darren Heath, I designed a logo and identity to accompany a set of images he shot which I helped retouch. Each buyer of the car received a signed print branded with the identity. I designed this project at Antidote.
![](https://freight.cargo.site/t/original/i/21eca8589c1d1bf9f596f057b2adf0785110917565c8c378ddc1871f650fc0a7/POAI-01.jpg)
![](https://freight.cargo.site/t/original/i/483d249541d2c7425ff03867375d9751e3f7800a19e5233adde54917d5e30547/POAI-04.jpg)
![](https://freight.cargo.site/t/original/i/a8d8e6a205ea06f8bd378ce40efaf7d1681b4f6f707bebf88b7b15d7398ae119/POAI-03.jpg)
![](https://freight.cargo.site/t/original/i/d753c158cbbec2b117f8d22e71690f94fdd700e067ee9d8b763ce824c923b7e6/POAI-02.jpg)
Packaging
Each buyer of the MX-5 received a signed print which came in a branded poster tube.
![](https://freight.cargo.site/t/original/i/25f1172db946efd1d25c6b280e7c8e316d1b11082419e633772a211de93027b9/POAI-Poster-Tube.jpg)
![](https://freight.cargo.site/t/original/i/d50b9e379c4fdc470a5f1ea7bd7b8453e5d766026fdda772e9f2f7a08a4e89ba/POAI-Posters-Ross-Hammond.jpg)
![](https://freight.cargo.site/t/original/i/52a73d23b6514af29d7c78078ea75110f725b3e6efe5437c4ecaa3f8fd44d0cf/POAI-Ross-Hammond.jpg)
Social Posts
I designed assets that were used across Mazda’s social channels.
![](https://freight.cargo.site/t/original/i/381bef5febc06e2a230382dbfd6810b477c02cbf7609ec3dbf1edc3a3afcbee9/MX5-Insta.jpg)
![](https://freight.cargo.site/t/original/i/b55e0407c2b45142f3c7d5729c267bd3d545bc1d5bb274374d251cddda72c8ee/POAI-OOH-Ross-Hammond.jpg)