Mountain Goats
2021
Brand Identity
Brand Strategy
Mountain Goats is a new ethical trekking company based in India, providing unique experiences for people across the world. They position themselves as explorers and believe in living like locals and keeping experiences real, earthy and connected - blending travel with music, yoga, homestays, culture sharing and photography. They conduct treks in Uttarakhand, Kashmir, Himachal Pradesh, North East India and plan to expand to other countries soon.
Brand Identity
I designed their identity which is inspired by the vast and colourful cultures across India. The logo subtly visualises a mountain range, and the handwritten type throughout the identity gives the brand a bold and personable look and feel.
