NAH.
Brand Identity
Brand Strategy
Animation
Photography
Copywriting
NAH. (No Animals Harmed.) is a London-based vegan takeaway available exclusively on UberEats. True to its name, NAH is dedicated to ensuring no animals are harmed in any part of its operations. From the ingredients to the packaging, every element is 100% vegan, ethically sourced, and fully compostable.
I developed NAH's brand identity, focusing on bold, hand-drawn typography paired with a vibrant colour palette. This distinctive combination creates a friendly and playful aesthetic, helping NAH stand out in the rapidly expanding vegan food and takeaway market.
Typography
Typography is central to NAH's identity, with diverse treatments applied across the brand. Playful typography burgers visualise the ingredients of each burger, appearing on their respective burger boxes for a cohesive touch. Additionally, dynamic variable type animations bring words to life on NAH's digital platforms, enhancing the brand's lively and engaging personality.
Merch
NAH understands the importance of merchandising in extending its reach. The brand frequently includes tote bags with orders and hosts social media giveaways featuring items like t-shirts, socks, and badges. As NAH's popularity grows, merchandise will play an increasingly crucial role in building awareness and promoting the brand.
