NAH. (No Animals Harmed.) is a new takeaway based in London exclusive to UberEats. NAH is 100% vegan, ethically sourced, compostable, and delicious (I can for this last part). As the name explains, no animals are harmed in anyway as a result of NAH. I created and designed their brand identity which focuses on bold hand-drawn typography and a vivid colour palette. Combining these two elements gives NAH a friendly, playful and distinct aesthetic in a rapidly growing vegan food and takeaway market.
An integral part of the NAH identity is typography, with several typographic treatments used across the brand. NAH’s delicious typography burgers simple visualise what ingredients go into each burger and are printed on the corresponding burger boxes, and variable type animations bring words to life across the brand digitally.