NAH.

2021
Brand Identity
Brand Strategy
Animation
Photography
Copywriting

NAH. (No Animals Harmed.) is a new takeaway based in London exclusive to UberEats. NAH is 100% vegan, ethically sourced, compostable, and delicious (I can for this last part). As the name explains, no animals are harmed in anyway as a result of NAH. I created and designed their brand identity which focuses on bold hand-drawn typography and a vivid colour palette. Combining these two elements gives NAH a friendly, playful and distinct aesthetic in a rapidly growing vegan food and takeaway market.







Typography

An integral part of the NAH identity is typography, with several typographic treatments used across the brand. NAH’s delicious typography burgers simple visualise what ingredients go into each burger and are printed on the corresponding burger boxes, and variable type animations bring words to life across the brand digitally.







Merch

Merch is an important aspect of growing the NAH. brand. Tote bags are regularly given out with orders, and there are regular social competitions to win freebies such as t-shirts, socks and badges. As popularity of the brand increases, merch will become evermore of importance for brand growth.










© 2022 Ross Hammond