Team Sky

Team Sky sought a brand refresh to mark their 10th anniversary and final year. I designed the full Team Sky range, including rider and training kits, bikes, supporting vehicles, and the tour bus, while also giving the brand a final makeover to celebrate the team’s success. I designed this project at Antidote. All photography by Russ Ellis.

Jersey

The new jersey brought back Team Sky's signature black aesthetic, complemented by an ocean blue gradient that tied into their Sky Ocean Rescue partnership. The back of the jersey highlighted the iconic blue line, a design element that’s been a staple for the past decade. Rider names were repositioned to the sides, creating a sleek, minimalistic look on the back. I collaborated closely with Castelli, the kit manufacturer, to ensure the colors, logo placement, and material finish aligned perfectly with the original concept.

Bike

The road bike featured a predominantly black design with a subtle ocean blue radial gradient. The gradient transitioned from a deep blue at the center to black at the edges, evoking a sense of movement and fluidity. This design not only complemented the team's branding but also enhanced the bike’s performance-oriented look.

I created a comprehensive set of vector guidelines, which included designs for racing, training, and championship country jerseys, as well as the team bus, vehicles, bikes, and merchandise.