CLUB
Shaping CLUB into the ultimate mobile football gaming experience.
BRAND EVOLUTION/UI
CLUB is a free-to-play football ownership mobile game that lets fans worldwide step into the role of a club owner. Using real players and their real-world performances, players build their club, compete against friends and other fans, climb league divisions, and aim to become the ultimate club owner.
I led graphic design at CLUB for a year and a half, shaping the brand across both marketing and in-game visuals. My focus was on developing key visual elements, strengthening the brand’s identity, and ensuring a cohesive look across UI and social platforms.
CLUB
Shaping CLUB into the ultimate mobile football gaming experience.
BRAND EVOLUTION/UI
CLUB is a free-to-play football ownership mobile game that lets fans worldwide step into the role of a club owner. Using real players and their real-world performances, players build their club, compete against friends and other fans, climb league divisions, and aim to become the ultimate club owner.
I led graphic design at CLUB for a year and a half, shaping the brand across both marketing and in-game visuals. My focus was on developing key visual elements, strengthening the brand’s identity, and ensuring a cohesive look across UI and social platforms.
CLUB
Shaping CLUB into the ultimate mobile football gaming experience.
BRAND EVOLUTION/UI
CLUB is a free-to-play football ownership mobile game that lets fans worldwide step into the role of a club owner. Using real players and their real-world performances, players build their club, compete against friends and other fans, climb league divisions, and aim to become the ultimate club owner.
I led graphic design at CLUB for a year and a half, shaping the brand across both marketing and in-game visuals. My focus was on developing key visual elements, strengthening the brand’s identity, and ensuring a cohesive look across UI and social platforms.
BRAND DEVELOPMENT
The CLUB brand required a stronger strategic direction to stand out in the football gaming market. Through comprehensive market analysis, a vibrant electric green was selected as the lead colour for its strong visual impact, complemented by two hues of blue that minimise UI constraints. Impactful, expressive typography combined with organic elements in texture and animation energises the brand and sets it apart.
BRAND DEVELOPMENT
The CLUB brand required a stronger strategic direction to stand out in the football gaming market. Through comprehensive market analysis, a vibrant electric green was selected as the lead colour for its strong visual impact, complemented by two hues of blue that minimise UI constraints. Impactful, expressive typography combined with organic elements in texture and animation energises the brand and sets it apart.
BRAND DEVELOPMENT
The CLUB brand required a stronger strategic direction to stand out in the football gaming market. Through comprehensive market analysis, a vibrant electric green was selected as the lead colour for its strong visual impact, complemented by two hues of blue that minimise UI constraints. Impactful, expressive typography combined with organic elements in texture and animation energises the brand and sets it apart.
UI DEVELOPMENT
The UI colour system adapts the refreshed palette to ensure clarity and functionality. A foundation of five neutral grey-blue tones creates a consistent backdrop, while electric green highlights live states and the blues are used for key moments and buttons. Feedback colours follow familiar gaming conventions for intuitive user responses, and accent colours signal progress, rewards, and monetary elements. In addition, the UI icons were designed in a clean and refined style that integrates seamlessly into the interface.
UI DEVELOPMENT
The UI colour system adapts the refreshed palette to ensure clarity and functionality. A foundation of five neutral grey-blue tones creates a consistent backdrop, while electric green highlights live states and the blues are used for key moments and buttons. Feedback colours follow familiar gaming conventions for intuitive user responses, and accent colours signal progress, rewards, and monetary elements. In addition, the UI icons were designed in a clean and refined style that integrates seamlessly into the interface.
UI DEVELOPMENT
The UI colour system adapts the refreshed palette to ensure clarity and functionality. A foundation of five neutral grey-blue tones creates a consistent backdrop, while electric green highlights live states and the blues are used for key moments and buttons. Feedback colours follow familiar gaming conventions for intuitive user responses, and accent colours signal progress, rewards, and monetary elements. In addition, the UI icons were designed in a clean and refined style that integrates seamlessly into the interface.
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© 2025 Ross Hammond
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© 2025 Ross Hammond