Exhale
Creating the future of wellness, one breath at a time.
BRAND IDENTITY/UX/UI/APP CREATION
Exhale is a breathwork and meditation app that gives users incredible benefits to improve their health, wellbeing, fitness and sleep.
Breathwork is one of the fastest and safest ways to change someone's state of mind, yet most people have never been taught how to breathe properly.
I founded, designed, and built Exhale to change that. The app helps users breathe more efficiently, build lung strength, manage stress and anxiety, achieve deeper sleep, and enhance physical performance.
Inspired by my own experience with breathwork, Exhale brings these powerful techniques to a wider audience, offering free, practical tools that fit into everyday life.
Exhale
Creating the future of wellness, one breath at a time.
BRAND IDENTITY/UX/UI/APP CREATION
Exhale is a breathwork and meditation app that gives users incredible benefits to improve their health, wellbeing, fitness and sleep.
Breathwork is one of the fastest and safest ways to change someone's state of mind, yet most people have never been taught how to breathe properly.
I founded, designed, and built Exhale to change that. The app helps users breathe more efficiently, build lung strength, manage stress and anxiety, achieve deeper sleep, and enhance physical performance.
Inspired by my own experience with breathwork, Exhale brings these powerful techniques to a wider audience, offering free, practical tools that fit into everyday life.
Exhale
Creating the future of wellness, one breath at a time.
BRAND IDENTITY/UX/UI/APP CREATION
Exhale is a breathwork and meditation app that gives users incredible benefits to improve their health, wellbeing, fitness and sleep.
Breathwork is one of the fastest and safest ways to change someone's state of mind, yet most people have never been taught how to breathe properly.
I founded, designed, and built Exhale to change that. The app helps users breathe more efficiently, build lung strength, manage stress and anxiety, achieve deeper sleep, and enhance physical performance.
Inspired by my own experience with breathwork, Exhale brings these powerful techniques to a wider audience, offering free, practical tools that fit into everyday life.
BRAND IDENTITY
I designed the Exhale identity to feel fun, friendly, and approachable. The app’s interface is intentionally simple, ensuring a seamless experience without distractions.
The logo’s distinct letterforms create a soft, welcoming aesthetic, setting the brand’s tone. A vibrant green is the primary brand colour, bringing a sense of freshness and clarity, while a dynamic secondary palette allows for vivid, complementary combinations.
At the heart of Exhale’s design is the orb, a core brand asset and a living guide for breathwork. It intuitively paces each breath, adjusts intensity, and provides cues for head movements in specific exercises, making the practice more immersive.
Each breathwork session is also shaped by colour theory, using carefully chosen tones and vibrancy to influence mood. Whether the goal is relaxation, energy, or focus, the colours work alongside the breathing techniques to create a more effective and personalised experience.
BRAND IDENTITY
I designed the Exhale identity to feel fun, friendly, and approachable. The app’s interface is intentionally simple, ensuring a seamless experience without distractions.
The logo’s distinct letterforms create a soft, welcoming aesthetic, setting the brand’s tone. A vibrant green is the primary brand colour, bringing a sense of freshness and clarity, while a dynamic secondary palette allows for vivid, complementary combinations.
At the heart of Exhale’s design is the orb, a core brand asset and a living guide for breathwork. It intuitively paces each breath, adjusts intensity, and provides cues for head movements in specific exercises, making the practice more immersive.
Each breathwork session is also shaped by colour theory, using carefully chosen tones and vibrancy to influence mood. Whether the goal is relaxation, energy, or focus, the colours work alongside the breathing techniques to create a more effective and personalised experience.
BRAND IDENTITY
I designed the Exhale identity to feel fun, friendly, and approachable. The app’s interface is intentionally simple, ensuring a seamless experience without distractions.
The logo’s distinct letterforms create a soft, welcoming aesthetic, setting the brand’s tone. A vibrant green is the primary brand colour, bringing a sense of freshness and clarity, while a dynamic secondary palette allows for vivid, complementary combinations.
At the heart of Exhale’s design is the orb, a core brand asset and a living guide for breathwork. It intuitively paces each breath, adjusts intensity, and provides cues for head movements in specific exercises, making the practice more immersive.
Each breathwork session is also shaped by colour theory, using carefully chosen tones and vibrancy to influence mood. Whether the goal is relaxation, energy, or focus, the colours work alongside the breathing techniques to create a more effective and personalised experience.
UX & UI
Exhale's UX design prioritises simplicity, accessibility and a seamless user journey. Every interaction is designed to feel intuitive, allowing users to focus on their breathwork without unnecessary complexity. The interface is deliberately minimal, with clear typography, spacious layouts and calming colours that support a distraction-free experience. Navigation is streamlined into four core sections, ensuring users can quickly find what they need.
UX & UI
Exhale's UX design prioritises simplicity, accessibility and a seamless user journey. Every interaction is designed to feel intuitive, allowing users to focus on their breathwork without unnecessary complexity. The interface is deliberately minimal, with clear typography, spacious layouts and calming colours that support a distraction-free experience. Navigation is streamlined into four core sections, ensuring users can quickly find what they need.
UX & UI
Exhale's UX design prioritises simplicity, accessibility and a seamless user journey. Every interaction is designed to feel intuitive, allowing users to focus on their breathwork without unnecessary complexity. The interface is deliberately minimal, with clear typography, spacious layouts and calming colours that support a distraction-free experience. Navigation is streamlined into four core sections, ensuring users can quickly find what they need.
TONE OF VOICE
Illustrating the remarkable statistics and benefits of breathwork engagingly and educationally is crucial to the brand's appeal. At times, humour is used to make the information more relatable and enjoyable. This approach also helps demystify the practice of breathwork, thereby increasing its accessibility to a broader audience.
TONE OF VOICE
Illustrating the remarkable statistics and benefits of breathwork engagingly and educationally is crucial to the brand's appeal. At times, humour is used to make the information more relatable and enjoyable. This approach also helps demystify the practice of breathwork, thereby increasing its accessibility to a broader audience.
TONE OF VOICE
Illustrating the remarkable statistics and benefits of breathwork engagingly and educationally is crucial to the brand's appeal. At times, humour is used to make the information more relatable and enjoyable. This approach also helps demystify the practice of breathwork, thereby increasing its accessibility to a broader audience.
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© 2025 Ross Hammond
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© 2025 Ross Hammond