Exhale
A simpler way to breathe better
BRAND IDENTITY/UX/UI/APP CREATION
Exhale is a free breathwork and meditation app designed to make breathing techniques feel simple, useful, and easy to build into everyday life.
Breathwork can be a powerful way to shift how you feel, from managing stress and anxiety to improving sleep, focus, and physical performance. But for many people, it can still feel complicated, clinical, or wrapped in vague wellness language.
I founded, designed, and built Exhale to make breathwork more accessible, combining guided exercises, simple visual cues, and a friendly brand system that helps users understand each technique and build better breathing habits over time.
Exhale
A simpler way to breathe better
BRAND IDENTITY/UX/UI/APP CREATION
Exhale is a free breathwork and meditation app designed to make breathing techniques feel simple, useful, and easy to build into everyday life.
Breathwork can be a powerful way to shift how you feel, from managing stress and anxiety to improving sleep, focus, and physical performance. But for many people, it can still feel complicated, clinical, or wrapped in vague wellness language.
I founded, designed, and built Exhale to make breathwork more accessible, combining guided exercises, simple visual cues, and a friendly brand system that helps users understand each technique and build better breathing habits over time.
Exhale
A simpler way to breathe better
BRAND IDENTITY/UX/UI/APP CREATION
Exhale is a free breathwork and meditation app designed to make breathing techniques feel simple, useful, and easy to build into everyday life.
Breathwork can be a powerful way to shift how you feel, from managing stress and anxiety to improving sleep, focus, and physical performance. But for many people, it can still feel complicated, clinical, or wrapped in vague wellness language.
I founded, designed, and built Exhale to make breathwork more accessible, combining guided exercises, simple visual cues, and a friendly brand system that helps users understand each technique and build better breathing habits over time.
CHALLENGE
Breathwork has clear benefits, but it can be hard to know where to start. Different techniques use different timings, instructions, and breathing patterns, which can quickly feel confusing if you’re new to it.
The challenge was to turn those techniques into a product experience that felt clear, calm, and easy to use, without making the app feel dry, clinical, or overly spiritual.
CHALLENGE
Breathwork has clear benefits, but it can be hard to know where to start. Different techniques use different timings, instructions, and breathing patterns, which can quickly feel confusing if you’re new to it.
The challenge was to turn those techniques into a product experience that felt clear, calm, and easy to use, without making the app feel dry, clinical, or overly spiritual.
CHALLENGE
Breathwork has clear benefits, but it can be hard to know where to start. Different techniques use different timings, instructions, and breathing patterns, which can quickly feel confusing if you’re new to it.
The challenge was to turn those techniques into a product experience that felt clear, calm, and easy to use, without making the app feel dry, clinical, or overly spiritual.
PRODUCT IDEA
The core idea was simple: make the breath visible.
At the heart of Exhale is the orb, a visual breathing guide that expands and contracts to pace each exercise. It turns timing, rhythm, intensity, and movement cues into something users can follow instinctively, reducing the need to read instructions while they practise.
The orb also became a key part of the brand identity, giving Exhale a recognisable visual asset across the app, social content, and educational material.
PRODUCT IDEA
The core idea was simple: make the breath visible.
At the heart of Exhale is the orb, a visual breathing guide that expands and contracts to pace each exercise. It turns timing, rhythm, intensity, and movement cues into something users can follow instinctively, reducing the need to read instructions while they practise.
The orb also became a key part of the brand identity, giving Exhale a recognisable visual asset across the app, social content, and educational material.
PRODUCT IDEA
The core idea was simple: make the breath visible.
At the heart of Exhale is the orb, a visual breathing guide that expands and contracts to pace each exercise. It turns timing, rhythm, intensity, and movement cues into something users can follow instinctively, reducing the need to read instructions while they practise.
The orb also became a key part of the brand identity, giving Exhale a recognisable visual asset across the app, social content, and educational material.
BRAND IDENTITY
The identity was designed to feel friendly, calm, and accessible, avoiding the more serious or overly spiritual cues often found in the wellness space.
The logo uses soft, distinctive letterforms to give the brand a relaxed and recognisable feel. Green became the primary colour, supported by a flexible secondary palette that helps different sessions feel calm, focused, or energising.
Colour also plays a role inside the product, with each session using tones and levels of vibrancy to support the intended mood without adding complexity.
BRAND IDENTITY
The identity was designed to feel friendly, calm, and accessible, avoiding the more serious or overly spiritual cues often found in the wellness space.
The logo uses soft, distinctive letterforms to give the brand a relaxed and recognisable feel. Green became the primary colour, supported by a flexible secondary palette that helps different sessions feel calm, focused, or energising.
Colour also plays a role inside the product, with each session using tones and levels of vibrancy to support the intended mood without adding complexity.
BRAND IDENTITY
The identity was designed to feel friendly, calm, and accessible, avoiding the more serious or overly spiritual cues often found in the wellness space.
The logo uses soft, distinctive letterforms to give the brand a relaxed and recognisable feel. Green became the primary colour, supported by a flexible secondary palette that helps different sessions feel calm, focused, or energising.
Colour also plays a role inside the product, with each session using tones and levels of vibrancy to support the intended mood without adding complexity.
UX & UI
The UX was built around one main goal: make breathwork easy to start and simple to stay with.
The interface uses clear typography, spacious layouts, and minimal distractions so users can focus on the exercise itself. Navigation is organised into four core sections, helping people quickly find the right session without needing to understand breathwork in advance.
During each exercise, the orb, timing, instructions, and colour shifts work together to guide the user, whether they’re using it before sleep, after training, during a stressful moment, or as part of a daily routine.
UX & UI
The UX was built around one main goal: make breathwork easy to start and simple to stay with.
The interface uses clear typography, spacious layouts, and minimal distractions so users can focus on the exercise itself. Navigation is organised into four core sections, helping people quickly find the right session without needing to understand breathwork in advance.
During each exercise, the orb, timing, instructions, and colour shifts work together to guide the user, whether they’re using it before sleep, after training, during a stressful moment, or as part of a daily routine.
UX & UI
The UX was built around one main goal: make breathwork easy to start and simple to stay with.
The interface uses clear typography, spacious layouts, and minimal distractions so users can focus on the exercise itself. Navigation is organised into four core sections, helping people quickly find the right session without needing to understand breathwork in advance.
During each exercise, the orb, timing, instructions, and colour shifts work together to guide the user, whether they’re using it before sleep, after training, during a stressful moment, or as part of a daily routine.
TONE OF VOICE
The tone of voice was designed to make breathwork feel useful, human, and easy to understand.
Rather than leaning into vague wellness language, Exhale explains breathing techniques in a clear and relatable way, with simple educational content and occasional humour to make the subject feel less intimidating.
TONE OF VOICE
The tone of voice was designed to make breathwork feel useful, human, and easy to understand.
Rather than leaning into vague wellness language, Exhale explains breathing techniques in a clear and relatable way, with simple educational content and occasional humour to make the subject feel less intimidating.
TONE OF VOICE
The tone of voice was designed to make breathwork feel useful, human, and easy to understand.
Rather than leaning into vague wellness language, Exhale explains breathing techniques in a clear and relatable way, with simple educational content and occasional humour to make the subject feel less intimidating.
OUTCOME
Exhale brought brand, product, UX, UI, motion, and content together into one simple breathing experience. The free app has had over 5,000 downloads, helping make breathwork easier to understand, follow, and use in everyday life.
OUTCOME
Exhale brought brand, product, UX, UI, motion, and content together into one simple breathing experience. The free app has had over 5,000 downloads, helping make breathwork easier to understand, follow, and use in everyday life.
OUTCOME
Exhale brought brand, product, UX, UI, motion, and content together into one simple breathing experience. The free app has had over 5,000 downloads, helping make breathwork easier to understand, follow, and use in everyday life.
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© 2026 Ross Hammond
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© 2026 Ross Hammond