A typographic print and digital poster series I designed for a selection of Nike retail sneakers: Nike Air Max 270 React, Air Jordan XIII, and Nike Air Zoom Vapor Cage 4.

The Nike Air Max 270 React posters feature bold, expressive typography that mirrors the wavy, dynamic design of the trainers. The shoes appear to float within abstract landscapes formed by the iconic Nike swooshes, with vibrant colours drawn directly from the trainers.

The Air Jordan XIII posters pay homage to the Jordan legacy, celebrating its cultural significance with a design that ties into the Chinese New Year theme of the trainers.

The Nike Air Zoom Vapor Cage 4 posters showcase a striking 3D typographic effect wrapped around a cylindrical form. This tower-like structure highlights the trainers, positioned at the base to draw the viewer’s eye and emphasise their significance.