Nike

A typographic campaign series for Nike’s most iconic lifestyle and performance sneakers.

A typographic print and digital poster series created for three Nike retail sneakers: Nike Air Max 270 React, Air Jordan XIII and Nike Air Zoom Vapor Cage 4.

Each poster needed to feel specific to the shoe it featured, using typography, colour and composition to reflect the design language, story and energy of each silhouette.

A typographic print and digital poster series created for three Nike retail sneakers: Nike Air Max 270 React, Air Jordan XIII and Nike Air Zoom Vapor Cage 4.

Each poster needed to feel specific to the shoe it featured, using typography, colour and composition to reflect the design language, story and energy of each silhouette.

Role

Designer

Project

Independent

Scope

Campaign Design, Art Direction, Print, Digital

Abstract landscapes and expressive type

For Nike Air Max 270 React, bold expressive typography mirrors the wavy, dynamic design of the trainer.

The shoe appears to float within abstract landscapes formed from oversized Nike Swooshes, with vibrant colours drawn directly from the product. The result is a playful, energetic visual world that reflects the movement and colour of the sneaker itself.

For Nike Air Max 270 React, bold expressive typography mirrors the wavy, dynamic design of the trainer.

Legacy, culture and celebration

For Air Jordan XIII, the design pays homage to the Jordan legacy and the cultural significance of the silhouette.

The poster direction connects the shoe to its Chinese New Year theme, using composition, colour and detail to create a richer, more celebratory expression while keeping the sneaker as the focal point.

For Air Jordan XIII, the design pays homage to the Jordan legacy and the cultural significance of the silhouette.

Performance, structure and 3D type

For Nike Air Zoom Vapor Cage 4, a cylindrical 3D typographic structure creates a more architectural composition.

The trainer sits at the base of the form, giving the poster a sense of structure, height and performance while highlighting the shoe’s more technical character.

For Nike Air Zoom Vapor Cage 4, a cylindrical 3D typographic structure creates a more architectural composition.

The trainer sits at the base of the form, giving the poster a sense of structure, height and performance while highlighting the shoe’s more technical character.