Brompton needed a more intuitive and structured naming system for their bikes, as the existing approach lacked clarity. I worked on the strategic positioning and development of the new product line system and designed logotypes for each line, which now feature on all Brompton bikes.

Each logotype is made up of two graphic lines, representing two synchronised journeys to create unique letterforms. Zooming and cropping into a section of the letterform creates a distinct and abstract visual world for each line. I designed this project at Antidote.