Brompton
A new naming and identity system for Brompton's bike range.
BRAND EVOLUTION/TYPE DESIGN/STRATEGY
Brompton needed a more intuitive and structured naming system for their bikes, as the existing approach lacked clarity. I worked on the strategic positioning and development of the new product line system and designed logotypes for each line, which now feature on all Brompton bikes.
Each logotype is made up of two graphic lines, representing two synchronised journeys to create unique letterforms. Zooming and cropping into a section of the letterform creates a distinct and abstract visual world for each line. I designed this project at Antidote.
Brompton
A new naming and identity system for Brompton's bike range.
BRAND EVOLUTION/TYPE DESIGN/STRATEGY
Brompton needed a more intuitive and structured naming system for their bikes, as the existing approach lacked clarity. I worked on the strategic positioning and development of the new product line system and designed logotypes for each line, which now feature on all Brompton bikes.
Each logotype is made up of two graphic lines, representing two synchronised journeys to create unique letterforms. Zooming and cropping into a section of the letterform creates a distinct and abstract visual world for each line. I designed this project at Antidote.
Brompton
A new naming and identity system for Brompton's bike range.
BRAND EVOLUTION/TYPE DESIGN/STRATEGY
Brompton needed a more intuitive and structured naming system for their bikes, as the existing approach lacked clarity. I worked on the strategic positioning and development of the new product line system and designed logotypes for each line, which now feature on all Brompton bikes.
Each logotype is made up of two graphic lines, representing two synchronised journeys to create unique letterforms. Zooming and cropping into a section of the letterform creates a distinct and abstract visual world for each line. I designed this project at Antidote.
A-LINE
The A-Line is Brompton’s entry-level model, designed to be simple, easy to use, and practical. It comes in one colour option, grey with teal features, chosen for its clean, understated look that avoids feeling too premium.
A-LINE
The A-Line is Brompton’s entry-level model, designed to be simple, easy to use, and practical. It comes in one colour option, grey with teal features, chosen for its clean, understated look that avoids feeling too premium.
A-LINE
The A-Line is Brompton’s entry-level model, designed to be simple, easy to use, and practical. It comes in one colour option, grey with teal features, chosen for its clean, understated look that avoids feeling too premium.
C-LINE
The C-Line is Brompton’s mid-level model, offering seven different variations for a more personalised experience. It's the most customisable option, allowing customers to create a bike that truly reflects their personality. A vibrant red was chosen to highlight this individuality.
C-LINE
The C-Line is Brompton’s mid-level model, offering seven different variations for a more personalised experience. It's the most customisable option, allowing customers to create a bike that truly reflects their personality. A vibrant red was chosen to highlight this individuality.
C-LINE
The C-Line is Brompton’s mid-level model, offering seven different variations for a more personalised experience. It's the most customisable option, allowing customers to create a bike that truly reflects their personality. A vibrant red was chosen to highlight this individuality.
P-LINE
The P-Line is Brompton’s premium model, featuring a lightweight 4-speed titanium and steel frame. With sleek finishes, these bikes offer a high-end appearance. Royal blue was selected to reflect their luxury and exclusivity.
P-LINE
The P-Line is Brompton’s premium model, featuring a lightweight 4-speed titanium and steel frame. With sleek finishes, these bikes offer a high-end appearance. Royal blue was selected to reflect their luxury and exclusivity.
P-LINE
The P-Line is Brompton’s premium model, featuring a lightweight 4-speed titanium and steel frame. With sleek finishes, these bikes offer a high-end appearance. Royal blue was selected to reflect their luxury and exclusivity.
T-LINE
The T-Line is Brompton’s highest-end model, crafted from titanium. It comes in a single colour, titanium, and the dark grey finish complements its premium, minimalist design.
T-LINE
The T-Line is Brompton’s highest-end model, crafted from titanium. It comes in a single colour, titanium, and the dark grey finish complements its premium, minimalist design.
T-LINE
The T-Line is Brompton’s highest-end model, crafted from titanium. It comes in a single colour, titanium, and the dark grey finish complements its premium, minimalist design.
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© 2025 Ross Hammond
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© 2025 Ross Hammond