JOM
JOM is a restaurant chain in Hong Kong that pays tribute to the nostalgic foods and flavours of Singaporean cuisine. The name JOM comes from the Malay phrase 'come, let's go,' which holds personal significance for the founder, symbolising cherished memories of dining with his father at local hawker stands during childhood.
Its menus feature a wide variety of offerings, each a contemporary interpretation of classic dishes. Photography is by Sixteen Photo.
JOM
JOM is a restaurant chain in Hong Kong that pays tribute to the nostalgic foods and flavours of Singaporean cuisine. The name JOM comes from the Malay phrase 'come, let's go,' which holds personal significance for the founder, symbolising cherished memories of dining with his father at local hawker stands during childhood.
Its menus feature a wide variety of offerings, each a contemporary interpretation of classic dishes. Photography is by Sixteen Photo.
JOM
JOM is a restaurant chain in Hong Kong that pays tribute to the nostalgic foods and flavours of Singaporean cuisine. The name JOM comes from the Malay phrase 'come, let's go,' which holds personal significance for the founder, symbolising cherished memories of dining with his father at local hawker stands during childhood.
Its menus feature a wide variety of offerings, each a contemporary interpretation of classic dishes. Photography is by Sixteen Photo.
BRAND IDENTITY
I developed JOM's brand identity around three key components: bold typography, concise messaging, and a versatile colour palette, all influenced by its hawker centre roots. The headline typography is bold and striking, with curved edges adding softness to the letterforms. The copy is direct and to the point, reflecting the hawker centre approach of grabbing attention quickly.
JOM's colour palette includes both primary and secondary sets. The primary palette features muted colours, giving the brand a premium aesthetic, while the secondary palette adds vibrancy, mirroring the vivid food served at JOM.
BRAND IDENTITY
I developed JOM's brand identity around three key components: bold typography, concise messaging, and a versatile colour palette, all influenced by its hawker centre roots. The headline typography is bold and striking, with curved edges adding softness to the letterforms. The copy is direct and to the point, reflecting the hawker centre approach of grabbing attention quickly.
JOM's colour palette includes both primary and secondary sets. The primary palette features muted colours, giving the brand a premium aesthetic, while the secondary palette adds vibrancy, mirroring the vivid food served at JOM.
BRAND IDENTITY
I developed JOM's brand identity around three key components: bold typography, concise messaging, and a versatile colour palette, all influenced by its hawker centre roots. The headline typography is bold and striking, with curved edges adding softness to the letterforms. The copy is direct and to the point, reflecting the hawker centre approach of grabbing attention quickly.
JOM's colour palette includes both primary and secondary sets. The primary palette features muted colours, giving the brand a premium aesthetic, while the secondary palette adds vibrancy, mirroring the vivid food served at JOM.
INTERIORS
The restaurant’s minimalist interiors are designed to accentuate the vibrancy of the food. A blend of off-white seating, white stone marble tables, and dark wood accents creates a clean, modern atmosphere, with subtle touches of the primary brand green. The result is a refined yet welcoming space that lets the food take centre stage.
INTERIORS
The restaurant’s minimalist interiors are designed to accentuate the vibrancy of the food. A blend of off-white seating, white stone marble tables, and dark wood accents creates a clean, modern atmosphere, with subtle touches of the primary brand green. The result is a refined yet welcoming space that lets the food take centre stage.
INTERIORS
The restaurant’s minimalist interiors are designed to accentuate the vibrancy of the food. A blend of off-white seating, white stone marble tables, and dark wood accents creates a clean, modern atmosphere, with subtle touches of the primary brand green. The result is a refined yet welcoming space that lets the food take centre stage.
MORE WORK
