NAH.
A bold vegan takeaway identity with nothing to hide.
BRAND IDENTITY
NAH. (No Animals Harmed.) is a London-based vegan takeaway built around a simple promise: no animal products, no wasteful packaging, and no compromise on flavour.
The name gave the brand an immediate attitude. It felt short, memorable, and direct, with the potential to stand out in a vegan food scene that can often feel either too worthy or too polished.
I designed the brand identity for NAH., creating a bold, playful system built around hand-drawn typography, vibrant colour, and packaging that made the food feel as expressive as the name.
NAH.
A bold vegan takeaway identity with nothing to hide.
BRAND IDENTITY
NAH. (No Animals Harmed.) is a London-based vegan takeaway built around a simple promise: no animal products, no wasteful packaging, and no compromise on flavour.
The name gave the brand an immediate attitude. It felt short, memorable, and direct, with the potential to stand out in a vegan food scene that can often feel either too worthy or too polished.
I designed the brand identity for NAH., creating a bold, playful system built around hand-drawn typography, vibrant colour, and packaging that made the food feel as expressive as the name.
NAH.
A bold vegan takeaway identity with nothing to hide.
BRAND IDENTITY
NAH. (No Animals Harmed.) is a London-based vegan takeaway built around a simple promise: no animal products, no wasteful packaging, and no compromise on flavour.
The name gave the brand an immediate attitude. It felt short, memorable, and direct, with the potential to stand out in a vegan food scene that can often feel either too worthy or too polished.
I designed the brand identity for NAH., creating a bold, playful system built around hand-drawn typography, vibrant colour, and packaging that made the food feel as expressive as the name.
CHALLENGE
NAH. needed to communicate its ethical position clearly, but without feeling preachy or overly serious. The challenge was to create an identity that could feel fun, immediate, and easy to recognise, while still carrying the brand’s commitment to vegan ingredients, ethical sourcing, and compostable packaging.
CHALLENGE
NAH. needed to communicate its ethical position clearly, but without feeling preachy or overly serious. The challenge was to create an identity that could feel fun, immediate, and easy to recognise, while still carrying the brand’s commitment to vegan ingredients, ethical sourcing, and compostable packaging.
CHALLENGE
NAH. needed to communicate its ethical position clearly, but without feeling preachy or overly serious. The challenge was to create an identity that could feel fun, immediate, and easy to recognise, while still carrying the brand’s commitment to vegan ingredients, ethical sourcing, and compostable packaging.
DESIGN & CREATIVE DIRECTION
The identity used bold, hand-drawn typography as the main brand asset, giving NAH. a more human, energetic feel. Combined with a bright colour palette and a direct tone of voice, the system helped the brand feel approachable, confident, and full of personality.
Typography became a flexible tool across the identity, from logo and messaging to packaging, motion, and digital touchpoints. On burger boxes, stacked type treatments turned each ingredient list into a “typography burger”, creating a simple, memorable link between the product and the design.
Packaging was designed to be as bold and clear as the brand itself, using type, colour, and ingredient-led layouts to make each item feel distinctive without overcomplicating the system. For digital touchpoints, variable type animations brought the words to life, giving the brand more movement and energy across social and online content.
DESIGN & CREATIVE DIRECTION
The identity used bold, hand-drawn typography as the main brand asset, giving NAH. a more human, energetic feel. Combined with a bright colour palette and a direct tone of voice, the system helped the brand feel approachable, confident, and full of personality.
Typography became a flexible tool across the identity, from logo and messaging to packaging, motion, and digital touchpoints. On burger boxes, stacked type treatments turned each ingredient list into a “typography burger”, creating a simple, memorable link between the product and the design.
Packaging was designed to be as bold and clear as the brand itself, using type, colour, and ingredient-led layouts to make each item feel distinctive without overcomplicating the system. For digital touchpoints, variable type animations brought the words to life, giving the brand more movement and energy across social and online content.
DESIGN & CREATIVE DIRECTION
The identity used bold, hand-drawn typography as the main brand asset, giving NAH. a more human, energetic feel. Combined with a bright colour palette and a direct tone of voice, the system helped the brand feel approachable, confident, and full of personality.
Typography became a flexible tool across the identity, from logo and messaging to packaging, motion, and digital touchpoints. On burger boxes, stacked type treatments turned each ingredient list into a “typography burger”, creating a simple, memorable link between the product and the design.
Packaging was designed to be as bold and clear as the brand itself, using type, colour, and ingredient-led layouts to make each item feel distinctive without overcomplicating the system. For digital touchpoints, variable type animations brought the words to life, giving the brand more movement and energy across social and online content.
OUTCOME
The work gave NAH. a distinctive identity system that made its ethical stance feel bold, playful, and easy to understand. By using typography as both the voice and the visual device, the brand could stand out in London’s vegan food scene without relying on the usual vegan category cues.
OUTCOME
The work gave NAH. a distinctive identity system that made its ethical stance feel bold, playful, and easy to understand. By using typography as both the voice and the visual device, the brand could stand out in London’s vegan food scene without relying on the usual vegan category cues.
OUTCOME
The work gave NAH. a distinctive identity system that made its ethical stance feel bold, playful, and easy to understand. By using typography as both the voice and the visual device, the brand could stand out in London’s vegan food scene without relying on the usual vegan category cues.
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© 2026 Ross Hammond
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© 2026 Ross Hammond