Starbucks
A global packaging system bringing structure, craft and storytelling to the Starbucks At-Home range.
A breathwork app designed to make breathing techniques feel simple, useful and easy to build into everyday life.
Starbucks At-Home brings the familiarity of its cafés into homes around the world. Across products and markets, the range needed a clearer system that could create consistency across the portfolio without losing what made each offer distinct.
Method Meets Magic brings together the precision behind coffee-making with the emotional pull of the Starbucks Siren, creating a flexible creative platform designed to work across an evolving global range.
A breathwork app designed to make breathing techniques feel simple, useful and easy to build into everyday life.
Starbucks At-Home brings the familiarity of its cafés into homes around the world. Across products and markets, the range needed a clearer system that could create consistency across the portfolio without losing what made each offer distinct.
Method Meets Magic brings together the precision behind coffee-making with the emotional pull of the Starbucks Siren, creating a flexible creative platform designed to work across an evolving global range.
Role
Role
Designer
Agency
Agency
Landor
Scope
Scope
Brand Strategy, Packaging,
Creative Direction
One system, four expressions
One system, four expressions
The portfolio is organised around four distinct product experiences: Speciality, Classic, Energy and Indulgent.
Rather than treating each as a separate identity, a shared system connects the range through composition, typography, product information and the presence of the Siren. Colour, imagery, illustration and finish then shift to give each category its own character.
The result is a portfolio that feels varied on shelf but unmistakably part of the same Starbucks world.
The portfolio is organised around four distinct product experiences: Speciality, Classic, Energy and Indulgent.
Rather than treating each as a separate identity, a shared system connects the range through composition, typography, product information and the presence of the Siren. Colour, imagery, illustration and finish then shift to give each category its own character.
The result is a portfolio that feels varied on shelf but unmistakably part of the same Starbucks world.
Designed to travel
The system balances global recognition with the flexibility needed across products and regional markets.
A consistent structure protects the Starbucks identity, while adaptable colour, imagery and storytelling allow each category to respond to different audiences and occasions.
The concept helped shape the wider direction of Starbucks At-Home, with key design principles and visual elements carried forward into the global packaging system.
The system balances global recognition with the flexibility needed across products and regional markets.
A consistent structure protects the Starbucks identity, while adaptable colour, imagery and storytelling allow each category to respond to different audiences and occasions.
The concept helped shape the wider direction of Starbucks At-Home, with key design principles and visual elements carried forward into the global packaging system.
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Get in touch
© 2026 Ross Hammond
Get in touch
© 2026 Ross Hammond
Get in touch
© 2026 Ross Hammond