Starbucks
Bringing Starbucks' magic into every home.
PACKAGING/CAMPAIGN
Starbucks needed a cohesive global packaging identity for its At-Home range, one that highlighted its coffee-making expertise while keeping the emotional connection customers love with the brand. The solution, Method Meets Magic, blends the meticulous craft of coffee-making with the enchantment of the Siren, Starbucks' iconic logo.
Starbucks
Bringing Starbucks' magic into every home.
PACKAGING/CAMPAIGN
Starbucks needed a cohesive global packaging identity for its At-Home range, one that highlighted its coffee-making expertise while keeping the emotional connection customers love with the brand. The solution, Method Meets Magic, blends the meticulous craft of coffee-making with the enchantment of the Siren, Starbucks' iconic logo.
Starbucks
Bringing Starbucks' magic into every home.
PACKAGING/CAMPAIGN
Starbucks needed a cohesive global packaging identity for its At-Home range, one that highlighted its coffee-making expertise while keeping the emotional connection customers love with the brand. The solution, Method Meets Magic, blends the meticulous craft of coffee-making with the enchantment of the Siren, Starbucks' iconic logo.
AT-HOME RANGE
The Starbucks At-Home range includes four categories: Speciality, Classic, Energy, and Indulgent. Each has a unique design to reflect its product: Speciality focuses on craft, Classic is vibrant and expressive, Energy is bold and dynamic, and Indulgent is colourful and rich.
AT-HOME RANGE
The Starbucks At-Home range includes four categories: Speciality, Classic, Energy, and Indulgent. Each has a unique design to reflect its product: Speciality focuses on craft, Classic is vibrant and expressive, Energy is bold and dynamic, and Indulgent is colourful and rich.
AT-HOME RANGE
The Starbucks At-Home range includes four categories: Speciality, Classic, Energy, and Indulgent. Each has a unique design to reflect its product: Speciality focuses on craft, Classic is vibrant and expressive, Energy is bold and dynamic, and Indulgent is colourful and rich.
SPECIALITY
Speciality takes a sophisticated approach with neutral tones and a single accent colour inspired by the coffee’s region, complemented by minimalist, line-based illustrations and premium touches like gold foiling and embossing. This range emphasises the scientific and craft-driven process behind each cup.
SPECIALITY
Speciality takes a sophisticated approach with neutral tones and a single accent colour inspired by the coffee’s region, complemented by minimalist, line-based illustrations and premium touches like gold foiling and embossing. This range emphasises the scientific and craft-driven process behind each cup.
SPECIALITY
Speciality takes a sophisticated approach with neutral tones and a single accent colour inspired by the coffee’s region, complemented by minimalist, line-based illustrations and premium touches like gold foiling and embossing. This range emphasises the scientific and craft-driven process behind each cup.
CLASSIC
Classic celebrates Starbucks’ core offerings with a varied, on-brand palette focused on Starbucks green, vibrant method information, and dreamlike landscapes inspired by coffee-growing regions, adding a sense of storytelling.
CLASSIC
Classic celebrates Starbucks’ core offerings with a varied, on-brand palette focused on Starbucks green, vibrant method information, and dreamlike landscapes inspired by coffee-growing regions, adding a sense of storytelling.
CLASSIC
Classic celebrates Starbucks’ core offerings with a varied, on-brand palette focused on Starbucks green, vibrant method information, and dreamlike landscapes inspired by coffee-growing regions, adding a sense of storytelling.
ENERGY
Energy offers a bold and energised look, with metallic tones and bursts of colour, textured and pattern-based illustrations, and a simplified focus on method details, ensuring portfolio consistency while reflecting the range’s high-energy appeal.
ENERGY
Energy offers a bold and energised look, with metallic tones and bursts of colour, textured and pattern-based illustrations, and a simplified focus on method details, ensuring portfolio consistency while reflecting the range’s high-energy appeal.
ENERGY
Energy offers a bold and energised look, with metallic tones and bursts of colour, textured and pattern-based illustrations, and a simplified focus on method details, ensuring portfolio consistency while reflecting the range’s high-energy appeal.
OUTCOME
Method Meets Magic blends Starbucks' coffee-making expertise with the charm of its iconic Siren, resulting in an approach that adapts seamlessly to every market. Key design elements were carried through to shape the global packaging for the Starbucks At-Home range, ensuring it resonates with a diverse audience while maintaining a cohesive brand identity.
OUTCOME
Method Meets Magic blends Starbucks' coffee-making expertise with the charm of its iconic Siren, resulting in an approach that adapts seamlessly to every market. Key design elements were carried through to shape the global packaging for the Starbucks At-Home range, ensuring it resonates with a diverse audience while maintaining a cohesive brand identity.
OUTCOME
Method Meets Magic blends Starbucks' coffee-making expertise with the charm of its iconic Siren, resulting in an approach that adapts seamlessly to every market. Key design elements were carried through to shape the global packaging for the Starbucks At-Home range, ensuring it resonates with a diverse audience while maintaining a cohesive brand identity.
OUTCOME
Method Meets Magic blends Starbucks' coffee-making expertise with the charm of its iconic Siren, resulting in an approach that adapts seamlessly to every market. Key design elements were carried through to shape the global packaging for the Starbucks At-Home range, ensuring it resonates with a diverse audience while maintaining a cohesive brand identity.
OUTCOME
Method Meets Magic blends Starbucks' coffee-making expertise with the charm of its iconic Siren, resulting in an approach that adapts seamlessly to every market. Key design elements were carried through to shape the global packaging for the Starbucks At-Home range, ensuring it resonates with a diverse audience while maintaining a cohesive brand identity.
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© 2025 Ross Hammond
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© 2025 Ross Hammond