Starbucks
Bringing Starbucks' magic into every home.
CAMPAIGN
The brief was to develop a cohesive global packaging direction for Starbucks’ At-Home range, bringing a wide portfolio of products together under one clear idea.
The challenge was to highlight the craft and precision behind Starbucks coffee, while keeping hold of the warmth, familiarity, and sense of magic people associate with the brand.
I developed Method Meets Magic, a packaging and campaign direction built around the balance between coffee-making expertise and the more emotional, iconic world of Starbucks.
Starbucks
Bringing Starbucks' magic into every home.
CAMPAIGN
The brief was to develop a cohesive global packaging direction for Starbucks’ At-Home range, bringing a wide portfolio of products together under one clear idea.
The challenge was to highlight the craft and precision behind Starbucks coffee, while keeping hold of the warmth, familiarity, and sense of magic people associate with the brand.
I developed Method Meets Magic, a packaging and campaign direction built around the balance between coffee-making expertise and the more emotional, iconic world of Starbucks.
Starbucks
Bringing Starbucks' magic into every home.
CAMPAIGN
The brief was to develop a cohesive global packaging direction for Starbucks’ At-Home range, bringing a wide portfolio of products together under one clear idea.
The challenge was to highlight the craft and precision behind Starbucks coffee, while keeping hold of the warmth, familiarity, and sense of magic people associate with the brand.
I developed Method Meets Magic, a packaging and campaign direction built around the balance between coffee-making expertise and the more emotional, iconic world of Starbucks.
CHALLENGE & CREATIVE APPROACH
The At-Home range covered multiple product types, each with its own role, audience, and energy. The system needed enough consistency for the range to feel connected, while still giving each category a clear personality.
Method Meets Magic brought two sides of Starbucks together: the methodical craft of coffee-making and the more enchanting, recognisable world of the Siren. Colour, illustration, finish, and information hierarchy were used to balance those two sides across the range, creating a direction that could flex across categories, products, and markets without losing the core Starbucks feeling.
CHALLENGE & CREATIVE APPROACH
The At-Home range covered multiple product types, each with its own role, audience, and energy. The system needed enough consistency for the range to feel connected, while still giving each category a clear personality.
Method Meets Magic brought two sides of Starbucks together: the methodical craft of coffee-making and the more enchanting, recognisable world of the Siren. Colour, illustration, finish, and information hierarchy were used to balance those two sides across the range, creating a direction that could flex across categories, products, and markets without losing the core Starbucks feeling.
CHALLENGE & CREATIVE APPROACH
The At-Home range covered multiple product types, each with its own role, audience, and energy. The system needed enough consistency for the range to feel connected, while still giving each category a clear personality.
Method Meets Magic brought two sides of Starbucks together: the methodical craft of coffee-making and the more enchanting, recognisable world of the Siren. Colour, illustration, finish, and information hierarchy were used to balance those two sides across the range, creating a direction that could flex across categories, products, and markets without losing the core Starbucks feeling.
SPECIALITY
Speciality focused on craft, origin, and premium detail. Neutral tones, regional accent colours, line-based illustration, gold foiling, and embossing helped give the range a more refined and provenance-led feel.
SPECIALITY
Speciality focused on craft, origin, and premium detail. Neutral tones, regional accent colours, line-based illustration, gold foiling, and embossing helped give the range a more refined and provenance-led feel.
SPECIALITY
Speciality focused on craft, origin, and premium detail. Neutral tones, regional accent colours, line-based illustration, gold foiling, and embossing helped give the range a more refined and provenance-led feel.
CLASSIC
Classic brought in the core Starbucks palette, vibrant method details, and dreamlike coffee-growing landscapes to create a more familiar and expressive side of the brand.
CLASSIC
Classic brought in the core Starbucks palette, vibrant method details, and dreamlike coffee-growing landscapes to create a more familiar and expressive side of the brand.
CLASSIC
Classic brought in the core Starbucks palette, vibrant method details, and dreamlike coffee-growing landscapes to create a more familiar and expressive side of the brand.
ENERGY
Energy used metallic tones, bursts of colour, texture, and pattern to reflect a more dynamic product experience while keeping the system consistent with the wider range.
ENERGY
Energy used metallic tones, bursts of colour, texture, and pattern to reflect a more dynamic product experience while keeping the system consistent with the wider range.
ENERGY
Energy used metallic tones, bursts of colour, texture, and pattern to reflect a more dynamic product experience while keeping the system consistent with the wider range.
INDULGENT
Indulgent leaned into richer colours, chocolate sourcing details, and expressive illustration to create a more decadent and magical feel.
INDULGENT
Indulgent leaned into richer colours, chocolate sourcing details, and expressive illustration to create a more decadent and magical feel.
INDULGENT
Indulgent leaned into richer colours, chocolate sourcing details, and expressive illustration to create a more decadent and magical feel.
OUTCOME
Method Meets Magic created a clear strategic and creative route for the Starbucks At-Home range, showing how the packaging could flex across categories, products, and markets.
By balancing coffee expertise with the emotional pull of the Siren, the direction helped shape a system that felt cohesive, ownable, and full of character.
OUTCOME
Method Meets Magic created a clear strategic and creative route for the Starbucks At-Home range, showing how the packaging could flex across categories, products, and markets.
By balancing coffee expertise with the emotional pull of the Siren, the direction helped shape a system that felt cohesive, ownable, and full of character.
OUTCOME
Method Meets Magic created a clear strategic and creative route for the Starbucks At-Home range, showing how the packaging could flex across categories, products, and markets.
By balancing coffee expertise with the emotional pull of the Siren, the direction helped shape a system that felt cohesive, ownable, and full of character.
MORE WORK
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© 2026 Ross Hammond
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© 2026 Ross Hammond