Gala
A bold new identity to engage a wider audience which honours tradition.
BRAND IDENTITY
Gala wanted to refresh its identity to attract a younger audience while reinforcing its appeal among its existing audience. As one of the UK’s leading online bingo sites with over five million users, Gala is more than just a gaming platform; it’s a space for entertainment, conversation and community.
I developed a new identity that reflects this ethos, featuring a new logo, colour palette, typography, animation style, and a comprehensive design system for digital advertising. This project was completed during my time at Antidote.
Gala
A bold new identity to engage a wider audience which honours tradition.
BRAND IDENTITY
Gala wanted to refresh its identity to attract a younger audience while reinforcing its appeal among its existing audience. As one of the UK’s leading online bingo sites with over five million users, Gala is more than just a gaming platform; it’s a space for entertainment, conversation and community.
I developed a new identity that reflects this ethos, featuring a new logo, colour palette, typography, animation style, and a comprehensive design system for digital advertising. This project was completed during my time at Antidote.
Gala
A bold new identity to engage a wider audience which honours tradition.
BRAND IDENTITY
Gala wanted to refresh its identity to attract a younger audience while reinforcing its appeal among its existing audience. As one of the UK’s leading online bingo sites with over five million users, Gala is more than just a gaming platform; it’s a space for entertainment, conversation and community.
I developed a new identity that reflects this ethos, featuring a new logo, colour palette, typography, animation style, and a comprehensive design system for digital advertising. This project was completed during my time at Antidote.
BRAND IDENTITY
Building on the legacy of historic Gala logos, the new logo retains the brand’s original essence while incorporating a modern design that keeps it both familiar and fresh.
The new identity blends a vivid, saturated colour palette with bold, expressive typography, capturing the energy of a younger audience whilst also offering more muted tones and simpler typography in certain combinations for its existing audience.
Fun, bold, and expressive imagery further brings the identity to life. The visuals complement the design system and align with the advertising campaign I contributed to at Antidote, giving the brand a unified and refreshed look that really pops across digital and traditional channels.
BRAND IDENTITY
Building on the legacy of historic Gala logos, the new logo retains the brand’s original essence while incorporating a modern design that keeps it both familiar and fresh.
The new identity blends a vivid, saturated colour palette with bold, expressive typography, capturing the energy of a younger audience whilst also offering more muted tones and simpler typography in certain combinations for its existing audience.
Fun, bold, and expressive imagery further brings the identity to life. The visuals complement the design system and align with the advertising campaign I contributed to at Antidote, giving the brand a unified and refreshed look that really pops across digital and traditional channels.
BRAND IDENTITY
Building on the legacy of historic Gala logos, the new logo retains the brand’s original essence while incorporating a modern design that keeps it both familiar and fresh.
The new identity blends a vivid, saturated colour palette with bold, expressive typography, capturing the energy of a younger audience whilst also offering more muted tones and simpler typography in certain combinations for its existing audience.
Fun, bold, and expressive imagery further brings the identity to life. The visuals complement the design system and align with the advertising campaign I contributed to at Antidote, giving the brand a unified and refreshed look that really pops across digital and traditional channels.
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© 2025 Ross Hammond
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© 2025 Ross Hammond