Mazda
A showcase of design projects for the Japanese car brand.
CAMPAIGN/TYPE DESIGN
I led various high-impact creative and design projects for Mazda. Each project was crafted to elevate Mazda's storytelling and visual communications across both digital and traditional channels, ensuring a consistent and compelling brand narrative. I worked on these projects at Antidote, where we served as Mazda's lead creative agency in the EMEA region.
Mazda
A showcase of design projects for the Japanese car brand.
CAMPAIGN/TYPE DESIGN
I led various high-impact creative and design projects for Mazda. Each project was crafted to elevate Mazda's storytelling and visual communications across both digital and traditional channels, ensuring a consistent and compelling brand narrative. I worked on these projects at Antidote, where we served as Mazda's lead creative agency in the EMEA region.
Mazda
A showcase of design projects for the Japanese car brand.
CAMPAIGN/TYPE DESIGN
I led various high-impact creative and design projects for Mazda. Each project was crafted to elevate Mazda's storytelling and visual communications across both digital and traditional channels, ensuring a consistent and compelling brand narrative. I worked on these projects at Antidote, where we served as Mazda's lead creative agency in the EMEA region.
TOGETHER IS A WONDERFUL PLACE TO BE
Mazda sponsored the 9pm Film on Film4 and needed a new TV ident campaign for the Mazda CX-5, MX-5 RF, and Mazda3. I created a script-type lockup featured in each ident, which drew cinematic parallels to a film and enhanced the storytelling aspect. The type design was also used across social media and the Mazda website.
TOGETHER IS A WONDERFUL PLACE TO BE
Mazda sponsored the 9pm Film on Film4 and needed a new TV ident campaign for the Mazda CX-5, MX-5 RF, and Mazda3. I created a script-type lockup featured in each ident, which drew cinematic parallels to a film and enhanced the storytelling aspect. The type design was also used across social media and the Mazda website.
TOGETHER IS A WONDERFUL PLACE TO BE
Mazda sponsored the 9pm Film on Film4 and needed a new TV ident campaign for the Mazda CX-5, MX-5 RF, and Mazda3. I created a script-type lockup featured in each ident, which drew cinematic parallels to a film and enhanced the storytelling aspect. The type design was also used across social media and the Mazda website.
PORTRAIT OF AN ICON
To mark the Mazda MX-5’s 30th anniversary, Mazda introduced a limited-edition Racing Orange version of the iconic car and needed an accompanying identity and campaign. Collaborating with F1 photographer Darren Heath, I designed a logo and identity to complement a series of images he captured, which I also assisted in retouching. Each buyer of the car received a signed, branded print featuring the identity.
PORTRAIT OF AN ICON
To mark the Mazda MX-5’s 30th anniversary, Mazda introduced a limited-edition Racing Orange version of the iconic car and needed an accompanying identity and campaign. Collaborating with F1 photographer Darren Heath, I designed a logo and identity to complement a series of images he captured, which I also assisted in retouching. Each buyer of the car received a signed, branded print featuring the identity.
PORTRAIT OF AN ICON
To mark the Mazda MX-5’s 30th anniversary, Mazda introduced a limited-edition Racing Orange version of the iconic car and needed an accompanying identity and campaign. Collaborating with F1 photographer Darren Heath, I designed a logo and identity to complement a series of images he captured, which I also assisted in retouching. Each buyer of the car received a signed, branded print featuring the identity.
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© 2025 Ross Hammond
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© 2025 Ross Hammond